The back-end, the 'invisible' part of a website, is the playground of editors, authors and webmasters. In order for everything to look as beautiful and efficient as possible for your visitors (the front end part of your site), the underlying radar work must also be able to run smoothly.
What is Calibrate doing here? We streamline this part of your site or web app and make sure that everyone who has to work with it can do so efficiently and likes it. Invisible and yet vital at the same time, a bit like a superhero. Or oxygen.