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Bring your video's to the next level with Instagram Reels

Marjorie

Marjorie De Schepper

PR & Marketing
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Instagram launches "Reels", a new way to create and discover 15-second multi-clip videos. Through audio, effects and new tools you can edit your video. You can share the video with your followers and if you have a public account, it will be available to the wider Instagram community via Explore (a new space on Instagram). Reels invites you to create nice videos to share with your friends or with the rest of the world.

How do you proceed with Reels?

Select Reels at the bottom of the Instagram camera. You'll see a number of editing tools on the left side of your screen that can help you create your video, including:

reels
  • Audio:
    You can search for a song of your choice in the Instagram Music Library. You can also use your own original audio. If you have a public account, people can also create a video with your audio by selecting "Use Audio" from your Reels;
  • Speed:
    Choose to speed up or slow down your selected video or audio to create slow motion videos;
  • Effects:
    Select one of the many effects in the Instagram effects gallery, created both by Instagram and by people around the world;
  • Timer:  
    Set your timer to record your clips hands-free. As soon as you press record, you'll see a 3-2-1 countdown before recording starts.

When your video is ready, go to the sub screen, where you can save a concept of your video, edit it, add a caption, hashtags and tag your friends. After you have shared your video, it will be on a separate Reels tab on your profile, where people can find the videos you have shared. If you also share with your Instagram feed, your role will appear on your main profile, although you have the option to delete it.

Did you know?

Already a few hours after Instagram Reels was launched, fake reviews were offered for sale.

Prefer a public or private account?

With Reels you can share with your followers and be discovered by the huge, diverse Instagram community on Explore.

Public account

  • You can share your video in Explore, where it gets a chance to be discovered by the large Instagram community;
  • You can share your video with your followers;
  • When your video shares a particular song, hashtag or effect and someone clicks on it, it can also appear on special pages.

Private account

  • Reels follows your privacy settings on Instagram;
  • You can share your video on your feed so only your followers can see it;
  • Your followers cannot use your original audio;
  • Your video cannot be shared by your followers.

Whether you have a public or private account, you can share your video on your Story, with close friends or in a direct message. If you do this, it will be seen as a regular Story and will not be shared with Reels in Explore. It will not appear on your profile and will disappear after 24 hours.

Explore

Discover Reels in Explore, the new trend on Instagram. A vertical selection of videos tailored for you. If you like a video, you can easily like it, share it with your friends or comments. 

You'll also see some reels with a "Featured" label. If your video is included in Explore, you will receive a notification. Featured videos are a selection of public videos chosen by Instagram to help you discover original content.
 

Is Reels now the new TikTok?

Reels gives people a new way to discover themselves. Because Instagram exists longer and of course has more users than TikTok, chances are that Reels will break through as the new TikTok. 

Want more information about Reels? 

  • Discover it for yourself through Instagram's help center. 
  • Need help? Contact us, we'll be happy to help!