In principle, you need 3 things: data, content and the possible paths the recipient can take. In other words, the first steps you need to take are collecting data about your recipients and writing e-mails or newsletters based on the possible scenarios you have devised.
Data of your receiver
The first thing you need is data or data from your recipients. This data can consist of all kinds of items such as name, gender, age, interest or other relevant information. On the basis of this data you can then create segments so that the message is relevant to your sub-target groups or you can respond to personalisation.
Content of your newsletters
Content or content is an important part of marketing automation. Personal and relevant messages are best received and push for more contact moments that can result in purchases.
Have you already sent a series of emails to an existing database? Then you can recuperate these e-mails by having them sent automatically to people who have just subscribed to your newsletter. Please note that the content of these newsletters is always up to date.
Haven't you created any content yet? If so, plan a moment in your calendar where you can create a series of e-mails so that you can place them in an automation scenario. First think about what you know about your recipient and respond to this. Are they in a certain sector? Do you have a service or product that can solve a problem for them in that specific sector? Are you going to respond to the click behaviour and draw up different scenarios or routes based on this?