A new digital version of the print magazine Leef

• A replacement of the current digital version of their magazine, which runs on a SaaS solution (Software-as-a-Service is a model in which software applications are delivered via the internet, i.e. as a service), to a new digital version of the print magazine Life, which is published monthly. Each edition revolves around an emotion. 
• A major focus is on user-friendliness, so that everyone has access to the website as well as on mobile phones, even for people with a disability. Using three functions: text, audio and video. 
• An easy-to-use CMS for the editors who can easily publish documents and data on the internet without a lot of technical knowledge. 

Despite a hard deadline and a limited budget, we are very proud of this collaboration.

• Start of Caibr8-install profile 
• Convert design supplied in html/css to Drupal theme with corrections/tweaks where necessary.
• Research implementation Eloqua
• T&M cap approach with intermediate demos

An integration with Eloqua was within the wishes of the Leef Magazine team. Particular attention was paid to exploring the possibilities, such as newsletter subscription and personalization based on browsing behavior.

• Design external party not always obvious (design vs Drupal, design vs available budget)
• Design delivered in html/css already sets certain expectations for cross device behaviour
• Design still work in progress during development
   
• Demos always had to be on-site at CM (BXL), cost time/budget
• Coupling with Eloqua still to be fully explored
• Redirects problematic urls (with # in) from old SAAS platform
   
• UAT & content input period in Christmas leave vs go-live 1st week of January

The link with the Eloqua marketing platform had to be fully explored. We prioritized the most important functionalities for the launch of the first version. A more complex part was also rescheduled to a later release of the website.

There was also an additional challenge for the SEO redirect plan: For every website that is renewed, we provide such a plan. We look at the URLs of all (or more often: the statistically most popular) pages in the old website and provide a proper redirect to the relevant, new pages on the new platform. In this way, you as a customer retain your accrued SEO score in search engines. The old SaaS platform, which was used for Leef Magazine, contained a number of urls (with # in) that were initially problematic as a redirect. We had to give this some extra technical attention to arrive at a proper solution.

To give the user experience of the visitors on live magazine an even more optimal experience, we made sure that the search results are completed with items from the corporate CM website. 

This highly technical implementation was set up with an API. This external link ensured that these items were displayed in specific places per page (4 and 7) between the search results in Live magazine. For example, if there are 4 items from CM.be they will appear on page 1 at position 4 and 7 and on page 2 at position 4 and 7. 

This complex integration required the necessary analyses but to this day we can speak of a beautiful integrated functionality that guides visitors that extra step in their journey.

We maakten volop gebruik van de kansen die een online magazine biedt tegenover een papieren blad. Zo ontwikkelden we een klantenportaal waar een bezoeker zich kan aanmelden met een CM-account.  Eenmaal ingelogd, kunnen ze hun woonplaats aangeven, interessante thema's selecteren en favorieten bijhouden en raadplegen. Bovendien krijgen ingelogde gebruikers gepersonaliseerde inhoud in de thema's die ze interessant vinden te zien op de homepage. Ook onderaan artikels wordt de "ontdek ook" sectie vervangen door een event vanuit hun API, op basis van de regio en thema die de gebruiker heeft gekozen. Deze functies zorgen ervoor dat de website meer interactief en aantrekkelijker wordt voor gebruikers en bieden een gepersonaliseerde gebruikerservaring.