Google Analytics is essential for any company with a website or webshop. Measuring and analyzing the data from Google Analytics gives you perfect insight into how visitors behave on your website, what the return on investment (ROI) of your online marketing efforts is and where the possible pain points lie. Based on a thorough performance analysis, you can then optimize the user experience of your website.

DA basis analyse

Analysis of your website statistics

Our certified Google Analytics experts get the most out of your numbers based on thorough data analysis:

  • Basic statistics: It concerns the number of website visitors over time, the bounce rate, general duration of a website visit, average number of pages visited... During the data analysis, we also look for the explanatory reason behind these data. Why has the bounce rate increased? Do some pages have a cause for this? Or is it rather due to the use of certain devices? The bounce rate can also be caused by a mismatch between the search query and the landing page. In fact, this is usually the main reason. So there can be a lot of causes for one single figure. We are going to sort this out in detail.
  • Traffic channels: In Google Analytics we will analyse where your website traffic comes from and what significant differences we find between the channels: organic searchGoogle Adwords, social media, direct, e-mail... . Are there more conversions for one particular channel? Or is there a difference in the quality of your traffic? We analyze what type of content is consumed by which channels.
  • User flow: How do users navigate the website? On which pages do users start their visit and which path do your users follow afterwards? Where do they leave the website the most or drop out during a certain step? What is the most likely reason for this?
  • Conversions: A conversion varies from website to website: a purchase on your webshop (a macro conversion), a download of an e-book, a subscription to your newsletter (micro conversions), ... Measuring and analyzing these objectives is very important to gain insight into the return on investment (ROI) or the return on marketing investment (ROMI).

A data analysis by our experts

After a thorough data analysis of your website statistics in Google Analytics, we collect all our insights in an advisory report. This will give you a clear picture of your current situation and what we advise you to adjust in both the short and long term in order to achieve your marketing goals, such as conversions. Our certified experts can also help you with optimizations. Feel free to contact for more information about the cooperation possibilities.

Other opportunities

In addition to analyzing your website statistics, our data analysts can also support you in clarifying or enriching this website data. We'll list some of these opportunities for you.

1. Custom tacking with Google Tag Manager

A lot of instructive data can be extracted from Google Analytics, but with custom tracking you can collect even more insights about your website visitors. Which buttons do they click the most? How deep do they scroll when reading articles? On which outbound links they click the most. These are just a few examples of actions we can collect in our data analyses. In order to monitor these extra actions, Calibrate uses a Google Tag Manager container.

Google Tag Manager  is a tool in which tags, also called custom events, can be set. This allows us to collect certain interactions with your website and display them in Google Analytics. Of course this concerns interactions that are not measured by default in Google Analytics. Just think of the examples we mentioned earlier: click behaviour, scroll-depth tracking, outbound links, subscribing to the newsletter, and so on.

Google Tag Manager is very easy to set up for Drupal Open Source platforms as well as for all other possible platforms.

DA Google data studio

2. Website statistics in one clear report

Collecting data in Google Analytics is one thing, but this data must also be clear and understandable to everyone. To simplify all this, Calibrate uses Google Data Studio reports. In these reports we visualize the desired data according to the wishes and objectives (KPI's) of the customer. The results are, just like in Google Analytics, displayed in real-time and are therefore always up-to-date.

3. Google analytics optimization

Google Analytics may need some fine-tuning in order to be able to make good analyses in the future. This includes filtering out irrelevant traffic (internal traffic, agency traffic, spambots...), storing custom dimensions or custom metrics, setting goals, tracking the on-site search... This can also be done following the KPI workshop.