During the target group research we teach you how your visitors and potential customers behave on the internet. This is the best way to answer their questions.
Through a performance analysis we look at the behaviour of your current visitors. We use a combination of these techniques:
That part of the target group that your brand or website does not yet know, we will investigate through a combination of different studies:
Our approach is characterised by open communication and regular workshops.
We start with a briefing, so you can tell us what you already know about your target group. We will then take you through a number of workshops to achieve the desired result.
The target group research fits within a broader strategic approach. We combine various tasks into one and thus draw up the strategic plan.
Want to find out what your competitors are doing well and less well on the internet? That is crucial information to achieve quick results. Read more about the competition research.