Joris De Groot
Okay, SEO is not completely out of date. Search engines continue to value the basics, i.e. a correct technical code, backlinks and keywords. But search engines also move with the times. In this article we'll give you a hint, for free and for free!
The Google search engine has one major limitation. It is and remains a computer that cannot experience a web page like you and me. But Google is getting smarter and smarter. Their mythical algorithm nowadays complements the results of their searchbot with all kinds of information about user behaviour, to determine which 10 links can proudly appear on the first page. Google is putting more and more effort into this and wants to expose the user experience or user experience (UX) in searches and make it count more and more. The focus is therefore gradually shifting from the classic Search Engine Optimization (SEO) to Search Experience Optimization (SXO). Below, we give you the most important SXO factors.