Did you know?

In 2012 Facebook reached the milestone of 1 billion active users, but in the meantime Mark Zuckerberg's brainchild is already beating just under 2 billion active users (and more than 1.6 billion of them also visit Facebook on their mobile). This means that almost 1 in 4 residents of our blue planet are present on the largest social networking site ever. This not only allows you to get in touch with distant family, long lost friends or like-minded souls from all over the world, it also creates opportunities to attract a huge number of visitors to your website with your own Facebook ad.


After all, Facebook is not only the largest social networking site (4.5 billion likes and 300 million uploaded photos a day, figures to be reckoned with), it is also the largest online advertising platform - again thanks to those 1.8 billion users. How often do you see sponsored posts appear in your news overview, or is the side filled with advertising messages? Unless you have an adblocker on your browser, you can undoubtedly only answer this question in the affirmative. Your company can also benefit from this visibility.

Calibrate can help you set up your Facebook ad, whereby the concrete approach is laid down in consultation. This means that you determine your target group and budget yourself, so that you can tailor your campaign to your own needs. In this way, you can choose where and when you appear in the picture, and with which Facebook users.

The advantages at a glance

What are the main advantages of setting up such an advertising campaign via Facebook? We list the main advantages for you.


Targeted advertising: Thanks to the system on which Facebook arranges the advertising on its own website, it becomes very easy to reach your intended target groups. After all, you can easily filter your paid messages based on location, age, gender, language, interest, educational level and many other parameters. This way you are always sure that you can address the right target group with the right message.


Minimum cost: Any other advertising campaign can already take a reasonably large bite out of your budget, depending on the platform and its scope. This is somewhat different with Facebook. For a relatively low amount, you can already appeal to a lot of people with your message, and then all you have to do is set up the right target groups to take full advantage of this low cost.


Easy to analyse: The results of your campaign via Facebook are fairly easy to follow up. After all, you can analyse exactly how many conversions your advertising campaign has generated. Combine that with the expert data analyses Calibrate can offer you, and in no time at all you will get a perfect view of the conversion ratio that your campaign has yielded.



Another handy consequence of advertising via Facebook, is that you can easily install a retargeting pixel (of keyword). The best tool we can recommend for this is Google Tag Manager, the functionalities and benefits of which we discussed earlier in our blog. What makes this remarketing so interesting is that Facebook will automatically create a database of people who have visited your website before.

Thanks to the way Facebook has put together its advertising campaigns, you can then target these specific people with your own campaign. The big advantage of working in this way is that the people you reach know you in advance. Since they already know who you are, they will be able to click through to your website more easily, and the number of conversions will also benefit from this.

Do you also need likes and shares?

Could you use some help with setting up your next ad campaign on Facebook? Or would you like to decorate more likes and shares on the largest social media platform in the world? Send us a message and we'll help you set up the ideal Facebook campaign. Before you know it, you won't be able to count your thumbs (and conversions)!