Front-end? Backhand? ... What?!

To keep your website running smoothly, the back-end and front-end work closely together. This not only gives your visitors a user-friendly experience, but also allows you to easily update your content. We'll explain the difference between them and how they affect your website.


The back-end, the 'invisible' part of a website, is the playground of editors, proofreaders and webmasters. To make everything look as nice and efficient as possible for your visitors (the front-end part of your site), the back-end radar has to work smoothly too.

What does Calibrate do? We streamline this part of your site or web application and make sure that everyone who has to work with it can do so efficiently and enjoyably. Invisible but vital, a bit like a superhero. Or oxygen.


The front-end is what your visitors see on your website. They probably don't care about all the little wheels spinning in the back (the back-end), but the visible part should look nice and feel intuitive.

Every visitor should be able to flow effortlessly to the conversion you have planned for them. Calibrate's specialist front-end developers and UX designers will work with you to create a state-of-the-art front-end that is as sexy as it is functional. Beautiful for your visitors' eyes, efficient for your coveted conversions!

In a nutshell


  • The part of your website that is invisible to your visitors
  • The playground of your editors, proofreaders and webmasters
  • The radar work that keeps your site running


  • The part of your website that is visible to your visitors
  • Must be able to provide an effortless flow towards conversion
  • Good mix of sexiness and functionality

Want a website where the back-end and front-end are just right?