Calibrate presents its brand new Open Source automated marketing tool. With this, Calibrate remains true to its basic mission: to continue its commitment to the Force of Open Source. Keywords are personalisation, contextualisation and big data.


What is it?

In one sentence: an Open Source marketing platform that serves as the beating heart for your online marketing.

Our customers also expect integration with marketing automation platforms and CRM. That is why we have built a platform that connects these platforms (CRM, MA, Social and Analytics) to offer one handy big data tool to the marketer. Not only does this give marketers an insight into visitor data via a specific dashboard, but thanks to the close integration with Drupal, we can also use this data to implement a far-reaching personalisation of the content on the site.

With Drupal as a central Web content management system, we can create content directly in the CMS that is displayed in a personalised way. This can be done on the basis of all kinds of data, such as time of day, type of visitor and so on.

This allows us to do more than just build websites in Drupal. We make sure that our customers get to know their visitors, resulting in a higher ROI.

Why is it so innovative?

  • Combine all the tools you use (CRM, ERP, Analytics, Social Media, etc.) in one central hub. With our powerful APIs, you plug it in as easily as you pull it out.
  • You always remain the owner of your own data.
  • Grow as you go. Start small and grow at your own pace and budget.
  • It's perfectly scalable: only use the features you need at the right time.

Want to know more about the power of this marketing tool?

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