GDPR, General Data Protection Regulation (AVG,) cookie compliance,... you can't ignore it these days. Your mailbox is full of them, everywhere you have to accept new privacy statements and your favourite websites suddenly have a banner in which they ask your permission for all kinds of cookies. There are high fines for breaking the law, which is why most companies have taken action. Now it's your turn ;).
In this blog we explain how to make your website comply with GDPR and cookie legislation using Google Tag Manager (GTM). No knowledge of GDPR yet? Then take a look at our other blog articles: Be ready for the new GDPR legislation and GDPR for marketers in 6 steps.
Cookies are small files that are placed on your device when you visit a website. These cookies have necessary functions such as keeping track of your language preference or less necessary functions such as personalising marketing messages. (Read our cookie statement)
For non-essential cookies, implicit consent is not sufficient. Visitors must give unambiguous consent for optional cookies. Pop-up banners such as "by using this website you consent to cookies" are therefore no longer sufficient.
- Visitors should be able to withdraw their consent for optional cookies as easily as they give their consent. You should therefore inform visitors about how to delete cookies. Most websites therefore explain in their cookie statement how to do this in every browser. Calibrate also does this and gives you the option to change the cookie preference with a simple click.
For optional cookies you should therefore ask permission and visitors should also be able to refuse them. By default, the highest privacy setting should apply ("privacy by default"). Tracking scripts that use personal data such as a name, IP address, ... should therefore only take effect after the cookie has been accepted. Moreover, visitors must have a way of deleting these cookies again once they have changed their mind.
Now you must be thinking, this is going to cost me a lot of money in development. But there is a way you can manage cookies fairly easily. Via Google tag manager (GTM) and... a cookie. Before you can get started with GTM, you need to have a cookie banner on your website, asking visitors for permission for optional cookies and giving them the option to refuse. Ask the developers of your website, and make sure the permission is kept in a cookie, that way we make the connection with tag manager.
The cookie banner on Calibrate.be gives you the choice to accept or reject optional cookies. There is also a link to more information.
Do you have a cookie banner in accordance with the above rules? Then you can start using GTM to manage all your tracking scripts/pixels in one place. How to set this up can be found here in the step-by-step plan.