Google really launches the mobile train now
And you'd better jump on it! In the words of Sridhar Ramaswamy, Senior Vice President Ads and Commerce of Google: "the shift to mobile isn't happening, it has happened already". That's why he announced some landslides in the annual keynote speech: at the end of 2016, flagship AdWords will undergo a metamorphosis.
We'll throw some numbers at you:
- More than 50% of the billions - that's 12 zeros! - Annual searches worldwide are conducted on mobile devices.
- Google estimates that since 'Adwords store visits' was launched two years ago, more than 1 billion visits to a physical shop have been recorded.
- Two years ago, the number of mobile users worldwide surpassed the number of desktop users. Since then, the gap has grown significantly.
So the fact that Google is now going to bet even more on mobile is not just out of the blue. But what changes are lurking just behind the corner?