Followers and likes
If a user follows a lot of beauty accounts, licks and posts comments on that topic, Instagram will show more beauty related posts, videos, IGTV videos and Instagram stories in his or her Explore page. But only from accounts that the user is not yet following.
Videos are automatically played on the Instagram Explore page and thus get more attention than a static image.
Stories that contain videos or have an animated element are preferred in the Instagram Explore feed. Also Instagram stories with less text, but more images like GIF's and stickers could score better on the Explore page.
IGTV is different from the regular video experience. They are full-screen vertical videos with no black bars on the side, so you never have to rotate your phone. IGTV videos are not limited to one minute. So you can see more of your favorite content. IGTV also has its own app which you can download from the Google Play Store or the App Store.
A great feature for brands and companies! With the shopping channel users have the possibility to store with the brands they already follow, but of course also with the brands they still have to discover!
- Shopping overview
Discover stores that have been suggested for you;
- Choice of editors
Discover trends from the editors of Instagram;
- Brand collections
Browse the latest collections of brands;
Find recommendations from style experts.
Just like the Instagram Explore page recommends messages based on topics you are interested in, the page will now also show personalized Instagram Stories recommendations! You can now click through and engage with stories from accounts that you haven't followed yet, but that probably resemble the stories you do follow, or that you often deal with. For brands, this opens a huge opportunity to be seen by a new audience.