Marjorie De Schepper
Instagram Explore is a super powerful tool for companies. It is specially designed to help profiles (influencers), brands and companies to get more visibility.
Instagram has focused their vision on personalization of the individual user. The Instagram algorithm is purely based on your interests. It continuously learns from your behavior on the app. Which accounts you follow, which messages you like and comment on, and which Instagram stories and IGTV content you like to watch. It uses this information to create an Instagram Explore page with tons of suggestions of similar content that you might like but you're not (yet) following. When you tap on your Instagram Explore page, it looks totally different from what you see on your friends' Explore page.