When you have a website, it is of course the intention to be visible online and to attract as many quality visitors to your website as possible. One of the most important aspects is that your website is SEO-friendly, with titles, urls, alt text... optimized for search engines. You do all this based on keywords. But what exactly are your keywords? You will find them thanks to a thorough keyword analysis!

A keyword analysis, or freely translated a keyword research, forms the basis of a good online method to improve your online visibility. Keywords are the words on your website with which you want to be found. Potential visitors enter their search terms or search queries into search engines and end up on your site. The goal of such an analysis is to find out which words you need to be found by the right target group. Once the right words are in the right place, the quality visitors will follow!


The importance of keywords

The keywords you add to the content determine the profile of your visitors and which target group you reach. In order to get the right people on your website, your keywords should be correct, clear and specific.Just an example: you are the owner of a shop full of golf equipment and you have the latest golf clubs out there. So you put a lot of effort into 'newest clubs'. But before you know it, all visitors come to your website with the intention of finding the location of the newest discotheque to stretch their legs.  In order to determine the right keywords, a thorough keyword analysis is therefore very important.



"How do I start such a keyword analysis now?" Well, we made this clear step-by-step plan.

  1. Start brainstorming. Which words immediately come to mind when you think about your website or service?
  2. Use a keyword tool to see what the search volume is of the keywords. Google Keyword Planner is a very useful tool, but of course it's not the only one. Just think of Moz Keyword Explorer, Google Trends, Microsoft Bing Ads Intelligence... With these tools you not only find out what your specific keywords are and what the estimated search volume is, but it also calculates the cost of paid campaigns for those words.
  3. Use long tail keywords. These are search terms that consist of three or more keywords and are very specific. A technique to attract only the potential leads to your website that are specifically looking for what you offer. Be sure to read our article with five tips to be found better on Google.

The first hurdle has been taken! Or at least...

Voila, you've got your keywords now! Pull them through on your entire site, both in titles, texts, url's... The first step to make your website SEO-proof has been successfully completed! Looking for help to continue this process? Or do you have doubts about your keywords? No problem! Contact us and we will gladly go through the whole process together.