Marjorie De Schepper
When you have a website, it is of course the intention to be visible online and to attract as many quality visitors to your website as possible. One of the most important aspects is that your website is SEO-friendly, with titles, urls, alt text... optimized for search engines. You do all this based on keywords. But what exactly are your keywords? You will find them thanks to a thorough keyword analysis!
A keyword analysis, or freely translated a keyword research, forms the basis of a good online method to improve your online visibility. Keywords are the words on your website with which you want to be found. Potential visitors enter their search terms or search queries into search engines and end up on your site. The goal of such an analysis is to find out which words you need to be found by the right target group. Once the right words are in the right place, the quality visitors will follow!