Absolutely.
You have a network of 3 million people on LinkedIn to connect with. So you don't want to miss out on those connections.
In a B2B context, networking is of vital importance and that is exactly what LinkedIn can do for your company. In addition, you can also benefit from LinkedIn in the following ways:
- It can be a first acquaintance for new customers
- It is a first exploration for future workers
- LinkedIn is the platform par excellence for the promotion of your company by your own employees
LinkedIn is especially effective in a B2B context because you build a relationship with your customers. By making a connection with a profile you know:
- which function the person in question has
- which company he or she works for and
- The sector in which they work
Thanks to this information and the handy 'follow' button, which allows interested parties to follow your company, you can post the very right content on your profile to build a close relationship with your followers.
Does your company mainly offer B2C products? Then other social media channels such as Facebook, Instagram and Pinterest can generate a higher conversion than LinkedIn.