A digital experience platform (DXP) is a content management system (CMS) combined with marketing and personalisation tools. The elaboration of these tools can be chosen and linked completely according to the client's needs. You want to be able to choose and combine your own tools.
The components used in a DXP depend on your own situation. If your goals and your target group indicate that you need to apply certain things, then a flexible DXP is able to adapt. That is the added value of a DXP with Drupal, in line with the open marketing strategy we employ.
Once the foundation of your website or digital platform is strong, you can think about optimisations with a DXP.