Curious to see if your content is actually being read?

The first new feature is that from now on you can measure scroll depth. A very important thing, especially if you have a site with a lot of content. By measuring the scroll depth you not only get an indication of how many visitors go through your site, it also gives you the opportunity to turn meaningless statistics like Bounce Rate into something much more useful.

You can measure both horizontal and vertical scroll depths. Google Tag Manager also fires a trigger when someone scrolls 25, 50, 75 or 100% through your page. Nothing new? In the past you could indeed track the scroll depth via a jQuery plugin or by implementing a LunaMetrics container in Google Tag Manager, but now it is also possible by default via a built-in variable in Google Tag Manager. Another handy feature in the user-friendly tool.

We can know how long someone stays on the website, but how can you be sure that that specific message or call-to-action, which is important to you, was actually viewed? Until recently, that was impossible.  That's why we're very pleased that Google Tag Manager has just launched the trigger for Element Visibility.

Element Visibility is another form of scroll-tracking. Instead of measuring the depth of the page based on the pixels, you're now going to indicate a specific element that visitors need to view to determine whether they've actually reached the end of the page. This can be the last sentence of a text, a call-to-action at the bottom of the article, a photo...