We can already measure and know a lot about visitors on websites. How many visitors come to a website, how long do they stay on that website... But what is difficult to measure is whether the message is actually picked up by visitors. An important thing, especially for websites with a lot of content.
That's why Google Tag Manager (GTM) recently came up with two new features. First of all, refresh your memory: Google Tag Manager is a free tag management service that allows you to place tags on your website very easily, without the intervention of a programmer or having to dive into your back-end yourself. With Google Tag Manager, you can add new tags from within the tool, with which you can measure and analyse your website.
But things are going fast in Google Tag Manager country. Features we recently dreamed of have been released faster than expected. We're talking about scroll depth measurement and Element Visibility.