Energetica Natura is a specialist in quality food supplements. They work exclusively with a limited number of high-quality brands that meet strict quality standards.
Energetica Natura is active in 5 countries: Belgium, the Netherlands, Luxembourg, France and Germany. The webshop is already fully dedicated to B2C, but they thought the time was right to invest in a B2B2C platform.
Energetica has a lot of professional customers who guide their clients in selecting the right supplements to complement a healthy lifestyle. The new professional portal plays a crucial role in this. The international context in which this all has to take place naturally also brought the necessary challenges with it.
Via the B2B2C professional portal, these professionals advise their customers about supplements that can then be purchased directly via the webshop. The professional is always informed of the status of these orders and can follow them up for his own customers.
- The professional portal had to be integrated into the existing Drupal Commerce platform
- An extensive link was needed between the internal SAP system and the Drupal platform so that data can be exchanged in two directions, near real-time.
- The portal not only had to facilitate Energetica Natura's account management, it also had to be user-friendly for both the professional and the end user.
Since the arrival of a new portal would impact different platforms, a clear roadmap and strong planning was key in this project. In agreement with all parties, we developed the following roadmap.
After an intensive process of several months with our team in full force, the portal was received with open arms by both professionals and end users. Professionals claimed that it not only makes their work easier, but that it also makes them look more professional. Conclusion: mission accomplished!
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