Modern real estate website for an ambitious company

As a real estate developer and property investor, ION specializes in mixed complex projects, both speculative developments and public-private partnerships and custom projects.

As a project developer, they push boundaries to create a high-quality living environment where people can live and work in the most innovative way. Iconic architecture is always a must, supported by an industry-leading concept that exceeds all expectations for a sustainable future. Sustainability, innovation and style are at the heart of everything they do.

This vision was also carried through into the website.

ION is a sustainable and innovative real estate developer. ION was looking for a new web partner who could bring their ambitions to a new website. Calibrate supports ION along in the digital growth they have in mind. We guided ION in digital strategic advice with the end result being a new digital web platform.

Together with web builder Calibrate, we came up with a future-proof result that can evolve with us

Daan Ver Eecke

ION marketing manager

We drew up a specific plan of action for ION, with a clear vision from both sides as the driving force.

1

Strategic Research.

Via a KPI workshop we discussed the company goals. We transformed these into a clear information architecture and navigation model, in order to optimally appeal to the target group.

2

Design.

We created interactive wireframes and went to work with the ION corporate identity to capture a modern web design.

3

Drupal development.

The new Drupal website is completely built from different types of building blocks. In this way ION can choose which building blocks they want to use to build up the pages. This gives them the necessary flexibility in building the layout of the website. For the marketing team of ION content is now fast, easy and flexible to maintain.

4

Digital marketing.

We help ION with Search Engine Optimization of the new site. With the results of this analysis, ION can work to further optimize the content for the search engines.

One requirement was the integration of Pardot forms. Calibrate built a solution that allows ION to easily add forms on different pages. Templates were provided from which ION could choose the layout, so that each form would be integrated with the page.

Modern real estate website for an ambitious company

A clear roadmap

Integration with Salesforce Pardot

Are you also looking for a partner who fits in with your company and thinks along with you in a way that is tailor-made for your company?