In recent years at Calibrate we have seen a lot of customers getting into trouble with their Drupal website. They often fail to elaborate their marketing ideas on the website, which completely undermines the purpose of Drupal. After all, a good Drupal website is the ideal tool to support your online presence every day. In most cases, these problems are due to choosing a partner who does not have the right technical baggage on board, and therefore does not really have Drupal knowledge.
But how should you proceed with your Drupal site?