In just two months, we went through a full analysis, developed the website, performed User Acceptance Testing and went live. Such a tight deadline requires utter concentration and close collaboration.
In this war for talent, you have to pull out all the stops as an employer. What used to work doesn't catch on with the new generation of job seekers. So to hold its own, it was necessary to scrutinize the former website.
The things we could optimize turned out to be the classics:
- The website lacked persuasiveness
- The careers site was no more than an extract of the SAP system
- Too little flexibility and no tracking capabilities
- Not scalable towards the future
That was the situation as it was. Together with TVH, we developed a site that met the following issues:
- A website focused on the applicant. It's all about the candidate
- A personalized approach where applicants are shown jobs from their own region in their own language
- Employer branding with information about TVH, the departments and a FAQ
- Conversion-oriented