Having already helped Oxfam with their web store, we also translated this fusion digitally. We helped outline the new online identity and aligned Oxfam's various corporate channels with the new strategy.
Since February 15, 2020, Oxfam-Solidarity and Oxfam-Wereldwinkels/Fair Trade are merging into one organization: Oxfam Belgium. Two strong brands committed together to one common mission: the struggle for economic justice and against inequality. And thus help ensure that everyone leads a decent life and that everyone fully exercises every fundamental right.
The site is a full-fledged digital hub where you can easily set up a concrete action and inform yourself through themes, projects or organizations. And for such a portal where impact and change are central, a fresh, young and dynamic look obviously cannot be missing.
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A strategic survey is a useful and important tool for identifying visitor needs. Based on this information, we develop the structure of the website.
A centralization of a lot of fragmented brands resulting in a fresh, young, dynamic look where impact and change are central.
A long-term partnership with this fantastic NGO.
In the longer term we are thinking further with Oxfam about integrating other services such as Oxfam Pakt uit, Oxfam Trailwalker and Oxfam e-commerce.