A DXP is a platform that allows you to optimise the customer journey and its experience. It forms the basis to manage all content and campaigns. Nowadays, almost every aspect of your business is digital to some extent. A DXP allows you to tap into all those digital aspects of your business, building a unified customer experience from discovery, through sales, to a lasting customer relationship. With Drupal you build a composable DXP, which offers many advantages over a monolithic digital platform.
A monolithic solution can be a good start. However, as the digital toolbox grows, you risk being tied to the expertise of a fixed partner. Often the time to market increases significantly, at the expense of scalability and agility of your platform. A composable DXP takes that challenge into account and uses a centralised approach to deliver a next-level solution.