Our strategic approach is always looking for growth potential. For each organisation, we analyse the wishes regarding conversion and work purposefully towards results.

We deliver a strategy that can immediately be translated into reality. When designing the strategy, we do that with your situation in mind regarding technical reality, planning and budget.

During the strategic phase you will receive personal advice and you will come into contact with strategists who will be happy to give you honest and transparent expert advice.

We mould your business objectives into a digital strategy with measurable Key Performance Indicators, which are used by marketers as an important tool.

A digital strategy must be comprehensive. You can't do half a job. Here are some crucial points of attention to achieve the best digital strategy.

1

Define clear goals

From our experience, many organizations find it difficult to set clear goals. We help our clients through KPI workshops, helping them to visualize and concretise their goals.

2

Data is important.

Data is King. That may seem trivial, but it is incredibly important to collect insightful data about your target group, the performance of your digital platforms and, above all, your own organisation. We do this by configuring and improving existing analytics and centralising and analysing this data.

3

Know your target audience.

Market insight is hugely important for any business and that is no different for you. By means of target group research and organizing focus groups, Calibrate helps you to find out how your target group behaves digitally.

4

The right message in the right format.

If you know your target group, you can use the content and media strategy to determine which message you will bring and which communication channels to use. This increases the "reach" of your message on all digital channels.

5

Creativity, innovation and know-how.

Digital marketing is evolving rapidly. Creativity goes hand in hand with innovation to make the difference compared to your competitors. You also need a clear technical choice and platform to realise your ambitions.

Curious about what can be done better on your website? Request your first digital scan now and take the first step towards a sustainable growth strategy.

Calibrate was always open to discussion, new suggestions or changes, both during the strategic process and during the various development phases. Moreover, they always looked for feasible solutions taking into account the budget and tight timing.

Margit Bal

General Director Herita

Interested? We help you grow with a sustainable digital strategy.

At Calibrate you'll find digital strategists who know all the important aspects of a digital user experience like the back of their hand.

Growth architects
Digital Marketing Strategists
Technical platform architects

We investigate facts through research methods and define a strategic approach to achieve your goals.

Case

A drupal multisite for culinary experiences

From strategy to design, development to marketing. Meat&more is an ambitious player in food retail. As a full service online agency, we help them sell more, recruit more and grow digitally.

Case

Drupal marketing website for a publicly traded company

A website transformation for WDP - or Warehouses De Pauw: from a static website to a dynamic content management platform

What is a Digital Experience Platform? DXP vs. CMS

A digital experience platform (DXP) exceeds the functionalities of a CMS. Discover the possibilities with Drupal.

Steven Van den Hout

Head of Drupal

7 tips for a good search function on your Drupal website

Wanneer de inhoud van een website niet goed is georganiseerd, is een efficiënte zoekbalk niet alleen nuttig maar ook cruciaal, zelfs voor eenvoudige websitenavigatie. Waaruit kan zo’n uitgebreide zoekervaring dan bestaan? We geven enkele voorbeelden van veel toegepaste technieken.